It goes without saying that nowadays it is not very easy to compete on international market place. While competing many even biggest corporations faces a huge amount of obstacles and challenges. Unfortunately, such situation happened not so long time ago with Nokia Corporation, which is one of the biggest providers of mobile phones spreading all over the world. This company faced greatest competition on U.S. market place. The competitor is rather celebrated and strong, especially in America. It is called Apple. Steve Jobs, the actual SEO of Apple Corporation developed a strong brand and strategy of strong company based on high-tech technologies and quality. Not so long time ago Nokia decided to build something new. To create a good strategy that will be compete a lot with Apple or will even overcome it. Finally, new SEO of Nokia Mr. Stephen Elop announced on 11-t of February 2011 that Nokia signed an agreement with Microsoft corporation, the hugest provider of software all over the world. New strategy is based on building a new product series in relations and support of Microsoft and its Windows Mobile. More to the point they announced a collaboration of their services and a strong connection between each other. Here, in my work I would like to analise all the benefits and weaknesses of such interesting and bold decision.
First of all, I would like to say that making such agreement Nokia got a chance to rise up their sales and become again really strong and competitive. And in case of Microsoft it will even support their sustainability. I see more advantages than disadvantages in this quite fast collaboration process and I will start with minuses of this politics of both companies. The first disadvantage that won’t create to Nokia a good image is discharge of the system Symbian. For many years from the very beginning Nokia used such a systems. It was the most powerful platform before the IPhone appeared in international market place. By refusing this Symbian system, I assume that Nokia might lose its image in face of those customers whose main priority is quality and accessibility. It was quite cheap and fast systems. The second and the last minus which is quite visible even now is that Nokia goes against its interests. They wanted to expand and develop in America and win from Apple this strong competition but they cannot achieve success while the most popular GSM provider “Verizon” refuses to use in U.S. a new combination of Windows Mobile and Nokia. That is the main problem. The SEO of Verizon - Tony Melon told that they do not need this alliance of Microsoft and Nokia. This problem makes impossible one more time competing in U.S. market place.
Secondly, I would like to say that forgetting about that too disadvantages of new collaboration I see a plenty of pluses. Nokia will develop its features and create a new platform which might be more powerful than Apples’ one. This is a good combination of innovative and very sustainable company as Microsoft and a credible and tending to the development Nokia. More to the point, I believe that these two companies will provide the best service and their software will be on the highest level and even chipper than “Apple Store”.
To draw a line I can say that the collaboration between two “boomers” of Microsoft and Nokia will bring us something new and interesting. They still have plenty things to think about concerning U.S. market as it is the greatest whole of their strategy. Every process requires time and let’s see what will happen in future!
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